Pink Mascara is a leading online boutique selling women's designer fashion apparel. Based out of Costa Mesa, California, the e-commerce operation recently opened a bricks-and-mortar location in Irvine, California. My position at Pink Mascara started out as a graphic design job creating weekly email campaigns, overseeing photoshoots and designing promotional materials including posters and banner ads. Within a few months, the company decided to re-vamp the pinkmascara.com website and I was given the opportunity to design the new e-commerce store. Active throughout the development process, I eventually took on the role of project leader. The new and improved pinkmascara.com launched in March 2008. .